The New Tourism Economy

Attracting talent

Strategic objective:

The Horizon 2020 Spanish Tourism Plan recognises that people are one of the keys to future sustainability of the tourism model, and must become a differentiating factor for Spain as a destination. That is why this programme is designed to attract, develop and retain the best sector professionals. It will promote the true value of tourism as a profession, and advertise the career opportunities offered by the tourism industry to society as a whole, and especially to young people.

Main actions: